After the successful completion of a project studying the human face of the introduction of once-a-day (OAD) milking in dairy farming (including an exploratory study (Tipples and Verwoerd, 2005 - see Conference Papers, PowerPoint available from Presentations) and a latest report (Verwoerd and Tipples, 2007; Tipples, 2007 - full text available from Conference Papers, PowerPoint available from Presentations), the task now is to share those results with the dairy farm community. Farmers who had converted to OAD milking reported being more rested and less pressure with OAD. More time was available for key operations and more time helped with making better decisions. A better work-life balance was a consequence, which was better for farm staff and their animals. The research has highlighted the significance of time as a critial resource in dairy farming, and all forms of small business. The role and scarcity of time has a feature of future research. With the aid of a grant from Lincoln University Research Fund, a research proposal was subsequently developed on problems of fatigue in dairy farming. That has now become part of DairyNZ's 'Farmer wellness and wellbeing' research programme run through the New Zealand Institute of Rural Health. The full research agenda is outlined in Tipples (2011, in press), which was originally presented at Middlesex University in June 2010.